Bud Light boosts spending in US to counter sales declines
Bud Light’s parent company said Thursday it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer Bud Light's parent company said Thursday it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer. But Anheuser-Busch InBev CEO Michel Doukeris also downplayed the impact of the backlash, saying Bud Light's U.S. sales declines in the first three weeks of April represented only 1% of InBev's global volumes. Doukeris also said the company sees signs that Bud Light demand is stabilizing. “We believe we have the experience, the resources and the partners to manage this,” Doukeris said during a conference call with investors Thursday. On April 1, transgender influencer Dylan Mulvaney posted a video of herself cracking open a Bud Light on her Instagram page. She showed off a ca...